They seem to be everywhere. With 343,000,000+ web search results, 33,000,000 news results, uncountable image results and more than 378,000,000 video results (more than straight web search results – this is important for Psychographics) on Google, it is fair to say there are a lot of Star Wars fans and they represent almost every demographic range. Eleven 3 year olds like Star Wars – just ask my son. (Although, that could be my fault.)
Demographics
Diversity, Humans and Aliens alike
The fans are as varied as the denizens themselves!
Demographics are the quantifiable statistics of a given population. Demographics are also used to identify the study of quantifiable subsets within a given population which characterize that population at a specific point in time.
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles.[1] Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables.
Not quite the Data I am looking for
This was a fun find that got me thinking. I know the assignment was figure out the demographics of an audience and go through the details and the methods of getting them but this site seemed like a much more interesting option.
Seeing as how I am Darth Tatter in another life, it is no surprise to me that I identify both as Jedi and Sith and am a big Empire supporter.
Who are you in the Star Wars Universe?
I feel a strange presence in the force
Women of the 501st
Female Star Wars fans: strong with the force
Albin Johnson shares some interesting thoughts about Star Wars fans that via some insight into the demographics and psychographics of the fan base. Thanks for the help with my homework Albin!
So gone are the stereotypical Geeks of Yor that could easily be categorized on a Venn diagram. (If I used Yor does that identify me as being one of the Geeks of Yor?).
Star Wars Fan Demographics on Facebook
This awesome demographic article was an amazing find for this assignment, some data on gender, language etc. Some very interesting results. One that I keep coming back to that surprises me is that the percentage of women fans is higher in relation to Star Wars than other genres (yes I consider Star Wars its own Genre). This should not have surprised me as I look through my Twitter followers and see more women than I ever could have guessed. Another interesting note is that they are the ones engaging in conversation the most.
Interesting seeing the fan base gender flip over time.
I sense a disturbance in the force
Did I say this was an awesome site? This is an awesome site! Thanks you Brett Schenker
Now that I know who may be reading some of my posts I need to decide how to both express what I want and do it in a way that works for readers.
Darth Vader 